Students on the Beren campus may be among the first to benefit from the newest NYC attraction—an Amazon store.
Earlier this year, the Wall Street Journal reported Amazon’s plans to open a brick-and-mortar store in Midtown Manhattan. The store will be located at 7 West 34th St, across from the Empire State Building, and is slated to open in time for the holiday shopping season.
Amazon has experimented with Kindle vending machines before, and has even installed large metal lockers in convenience stores and parking garages to expe-dite delivery and returns. The lockers have mostly been a success, and Amazon has expanded them to multiple cities. However, the lockers do not accommodate same-day delivery.
That’s where the brick-and-mortar store comes in.
The store will serve as a mini-warehouse (with limited inventory) for same-day delivery, returns, exchanges, and order pickups within New York, and may later display Amazon’s own Kindle and Fire products.
The store, an apparent step up from the metal lockers, is an experiment for Amazon. If it succeeds, the company may expand to other cities.
The news will likely be welcomed by Stern students. With an Amazon store practically in their backyard, students can enjoy same-day delivery, pick up their spring semester textbooks and other orders, and make returns and exchanges—simply by walking down a couple of blocks.