New YU Apparel to Hit Stands this Week

By: Rachel Delia Benaim  |  March 20, 2013
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yushirtyushirt2In consonance with the university’s ongoing “reimagination” process, a group of students created a new line of official YU apparel. This apparel will be hitting stands later this week and will be available for purchase at all major events for the rest of the semester.

The brainchild of YC junior Aaron Robinow, the YU Apparel Club is a completely student-run undertaking and an official club under Sy Syms Student Council (SYMSSC). Funded by both the SYMSSC and the Office of Student Life, the YU Apparel Club was founded with the sole purpose of bringing professional sports gear like that of other major universities to YU.

Partnering with Adidas, the YU Apparel Club has thus far designed two t-shirts and one sweatshirt. Adidas is known for its high quality product and exceptional design. The apparel designs are a product of this partnership.

This new YU Apparel serves to create a sense of school pride. According to Jesse Nathanson, president of SYMSSC, “the ability for students to purchase trendy Yeshiva apparel is sure to increase excitement amongst the student body.  I think that it’s important for YU students to be able to buy cool YU apparel, just like any other University. We have a huge alumni base that has made requests for YU apparel so we are happy to offer this product to both the students and alums. We look forward to growing our product line for every single student to be able to purchase something.”

While both the Club and SYMSSC refuse to comment as of yet on the pricing of the apparel, Nathanson assures students that “we are working with the school to cut the best cost for our students.”

According to Robinow, the YU Apparel Club “hopes to expand the program in the future with fuller product lines. Our ultimate goal is to have a full-service on-campus store to sell swag.” The club is currently working out a system where students can buy the new apparel any time—whether that be through a website or perhaps an in-house YU store is yet to be determined.

Any feedback, design ideas, and/or encouragement should be directed to Aaron Robinow of the YU Apparel Club.

 

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